Online marketing and inbound strategies are related to one another as the former is a way of promoting a product or a service by making the optimal use of the internet, and the latter is the making process of the thing which is going to be used in the online marketing. If you already know what both of them are from that brief explanation, the next thing you ask might be the way they work. There are at least four stages in the methodology of inbound strategies, and one of them will be explained below.
Attract. Attracting the target audience of the promotional program is in dire need as that is the core reason for a promotion. It is no difference when it comes to the online marketing. Hence the inbound strategy needs to be able to get the attention the product of service is directed.