The effectiveness of advertising on Facebook has been in between said in recent days, the red has had to come out a detail the advantages of the platform to calm the angels of its customers. Below we present three cases of marks that through a good strategy managed to take advantage of the red of Mark Zuckerberg.


The shoe firm for the party and developed a campaign in the social red with the aim of improving the positioning and recognition of the brand, penetrate new markets, reinforce its presence and obviously increase its sales.

The bell:

The firm includes custom applications to facilitate the participation of its followers in its catalogue and online store.
He built Facebook ads to connect with new users by taking advantage of age, location, and interest targeting options.
Publish at least once a day in your biography to promote your products.
Hold sweepstakes and promote events and discounts to increase traffic in your physical and online stores.
Study the statistics that Facebook offers to know the growth and advance in the red.

The results:

Menbur doubled the number of fans. From 70 thousand in October 2011 to more than 170 thousand currently.
Increased traffic on your website by 20% and online sales by 35%.
40% of their sales come from Facebook.
In Mexico the concierge campaign 43 million new followers.

State Bicycle

The specialised bicycle manufacturer turned to the social network to increase its interaction with customers, announce launches, events and invite the public to buy directly on their website.

The bell:

State Bicycle did not even have a Facebook profile so he should have started by creating one and personalising with his photographs and relevant data like when the firm won the Wolfpack Marathon Crash Race.
He posted Facebook ads using the segmentation of users with those who liked the competition bicycles and who lived in the nearby cities.
Organisations photo contests on your page.
He created an event entitled “Friday of Facebook” that raffled a discount coupon among those who saw State Bicycle publications on Fridays.
They used the stories sponsored to increase the diffusion of their publications with offers.


Profits increased by $ 500,000 from coupon codes distributed through Facebook.
Traffic on your page increases by 12%.
In a year passed from 4 thousand 600 fans to 46 thousand. They currently have more than 176 million users who like the Facebook page.

Luxury link

The luxury hotel website designed a Facebook campaign aimed at increasing brand visibility, reaching more potential customers and increasing revenue through attractive offers.

The bell:

She chose her logo as a profile photo and as a cover photo a couple in a pool in an exotic place.
He added photographs of the tourist destinations that are offered to attract the attention of the users.
He created an advertisement for an event that consisted of a talk with a travel expert where users could talk and ask questions.
Use promotions within your texts like: Save 65% on your luxury vacation! Book your dream getaway today!
Update your status constantly, perform live chats with your followers, organise photo contests and use sponsored stories.


Luxury Link increased 100% of its sales in packages originated in Facebook.
Got 30% more visits on your website.

SME Growth: How To Get The Most Out Of Your Smes

To get the most out of the relationship between you, whose role is as an instructional designer and your subject matter expert. There are a few tips you need to know and two of them as follows:

Show your SMEs the value. Before working together with the, you need to give them an assurance that their services will be valuable. To do so, you can show them the estimation for the finished product and the result which will achieve from the project that they will be able to understand exactly how their contributions in the plan will make an impact.

Build a relationship. As you might already know that the relationship between you and them could be a difficult one, yet you might still need their services in the future. Hence, you need to make sure that you are on good term with each of the expert that you will not have a hard time connecting with them when you need them again.

SMEs Project: What to Know?

For you who have no single idea about what is going to be discussed in this discourse, the first thing you need to know is what SME stands for. SME is short for subject-matter expert, could also be called as a domain expert. This kind of expert is a person who specializes in being an authority of software for a certain area or topic. It means that to be able to be a subject-matter expert; one should have knowledge at least in two different domains. For example, if there be software for accounting to be made, it should be made by someone who has knowledge in accountancy and software.

As for the project, subject-matter experts often work in a team. The role of the subject-matter experts in the project is to provide a strategy and find a solution for the customer organization of business. To be able to do so, they need to get as much accurate input into the current processes of the business.

A Strategy to Increase Sales

In the matter of marketing or promoting a product or a service, there are a lot of ways available for an owner of a company or a business to choose from in order to help them more consumers and increase the sales of their businesses. If we talk about the most effective strategies to increase sales, one of them is the online marketing. Below will be a brief explanation discussing it.

Online marketing has been the most popular way chosen by a lot of business owners to help them increase the sales of their products or services. The reason behind its popularity is because it is one of the most affordable and efficient promotional programs. By only taking the advantage of the internet, the business owners will be able to get their products or services known to a lot of people, which is considered cheap compared to other mediums used for promoting. On top of that, they will not only come from the local and surrounding areas but even from the other part of the world. Hence, the ability of online marketing as a strategy to increase sales is out of the question.

Online Marketing and Inbound Strategies: What to Know?

Online Marketing and inbound strategies are some of the most popular ways a lot of people use in this modern age to promote what they want or need to improve, either the things related to the business industry. That of course, need a promotion to be able to continue like a product of the business, a service of a business or other kinds which need to be promoted such as a campaign and so on. By this brief explanation, indeed it is not enough to give you a clear idea about both of them. For that reason, we would like to provide a narrative in details below to discuss them.

The first we would have a discourse about is the online marketing. Online marketing is a term to refer to a way of marketing a product or a service using the internet trough digital technologies such as display advertising, mobile phones and other types of digital devices. Since the beginning of the 2000s, a lot of businesses have been trying it use this way of marketing as optimal as possible as the digital devices have also been made easier to use. Especially by the presence of the internet, this kind of marketing has been the most prevalent to use as a way of promoting their products. Online marketing includes content marketing, influencer marketing content automation, e-commerce marketing, campaign marketing, search engine optimization (SEO) and searches engine marketing (SEM).

As for the inbound strategies, they include as one of the types of online marketing which are the content marketing. Hence, the way of promoting a product or a service in the inbound strategies is trough the internet for example by using blogs, video, ebooks, podcasts, SEO, whitepapers, newsletters, the social media and other types of the medium provided by the Internet. This kind of marketing uses the content creation which is made to appeal the target audiences of the promotional program to persuade them to go to the website the advertisement is promoting. However, it is not the type of something persuasive which is aggressive to pursue leads. Instead, this promotion way has the nature of being naturally found. Thus, it is best for the purpose of increasing awareness towards a product or a service instead of urging the target audience actually to make a purchase of them.

After reading this article, we hope that the idea you get in your mind about online marketing and inbound strategies is bright enough to make you understand the basic of both marketing-related terms.

Online Marketing and Inbound Strategies: How Do They Work?

Online marketing and inbound strategies are related to one another as the former is a way of promoting a product or a service by making the optimal use of the internet, and the latter is the making process of the thing which is going to be used in the online marketing. If you already know what both of them are from that brief explanation, the next thing you ask might be the way they work. There are at least four stages in the methodology of inbound strategies, and one of them will be explained below.

Attract. Attracting the target audience of the promotional program is in dire need as that is the core reason for a promotion. It is no difference when it comes to the online marketing. Hence the inbound strategy needs to be able to get the attention the product of service is directed.